The main objectives of this study are to assess the application of supply chains and paradigm logistics on the the turkish sports industry, and to examine the awareness caused by the sports industry. The big sports clubs in Turkey compose a crucial part of the sports industry. The sports shops which are the buyers of the licensed products of these clubs, are chosen as the sample group of this research. Globalism has caused supply chains and logistics become crucial in terms of commerce for industries, and these two factors are also crucial for the sports industry. The sports industry requires like all other industries logistics which embraces operations like transforming raw material into endproducts, and the transportation of these products to the customers. The sports sector has shown development and has expanded its limits within time, and has located itself as a factor of the prominent industries by courtesy of its features. In addition to this the know-how of the active flow of the sportive products from their origins till the expenditure has been a resource for this study. However, the relatively restricted scientific researches about supply chains and logistics in the sports industry has been regarded as a deficiency, and performing such a study has been seen as a must. A literature scan related with the keywords of this study has been materialized, the results of the scan were correlated to the sports industry and efforts in explaining these data with model logistic webs have been made. The indications and results received at the end of the study, are expected to act like a resource for similar operations and projects. Finally, the logistic operations actively facilitated in the sports industry have been examined in this study. The products have been delivered to places where there are no licensed product shops and theres no internet or where these are restricted by courtesy of the related logistic applications. The promotion and delivery of licensed products have been released for people with different religions and cultural backgrounds. Its emphasized projects and competitions have to be organized for new supply chains and logistics for the realization of other new logistics, apart from the paradigm logistics given in this study.
Keywords: Supply Chains, Logistics, Sports, Industry, Sports Industry